SEO (Search Engine Optimization) is a set of internet marketing techniques that ensure a strong online presence for business websites. Modern business practices are harnessing the full potential of corporate websites, transforming them from mere "online business cards" into powerful marketing and prospecting tools.
Search engine optimization aims to make business websites easier to find by using specific keywords related to your business. It also helps manage visitor flows, ensuring that customers looking for specific services first find the pages that offer those services before discovering the other pages of the site. This can drastically change the number of customers who order services from a company because the quicker a customer lands on a page that describes the service they need, the more likely they are to purchase that service from that particular company ordered instead of wasting his time looking for alternative options.